Upload a List to Facebook to Find Similar Customers
If you lot're a marketer, your prospect and customer list is one of your prized possessions. It'south a tool for staying in touch. It's a style to nurture contacts into buyers. It's a great start for building audience personas.
Your list is everything.
With Facebook Custom Audiences, you can also use that listing to serve upward targeted advertisements. And if yous do things correct, your Facebook audience will automatically abound aslope your list.
What are Facebook Custom Audiences?
Facebook Custom Audiences let you target existing contacts and visitors for Facebook advertizing. Facebook takes in the data you requite information technology, then tries to match information technology to platform users. Those users can then see—and engage with—your ads. And Custom Audiences are role of Facebook Ads, and so they don't cost you lot anything actress.
In that location are iv types of Custom Audiences in Facebook:
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Website Custom Audiences, which let you target past visitors using a Facebook Pixel
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Mobile App Custom Audiences, which apply the Facebook SDK to achieve users of your app
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Engagement Custom Audiences, which go after individuals who accept engaged with your content on Facebook or Instagram
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Custom Audiences from a client list, which let you target customers from a list you upload
In this post, we're focusing on the last one: Custom Audiences from a customer list.
One matter to remember: you lot can have up to 500 Custom Audiences per ad business relationship, so have some fun. Consider segmenting your list into separate Custom Audiences. Or retarget from specific activeness on your website, like users who reached a cart just didn't purchase.
Why should I use Facebook Custom Audiences?
Facebook Custom Audiences are about the easiest way to put a marketing message or offer in front of your list.
Certain, you can email them. Merely inboxes are jammed these days, and spam filters are getting pickier and pickier. Targeted Facebook Ads grab users where they're already spending their time.
And hither'southward the cool part: you're not targeting simply your list.
All types of Custom Audiences tin be used to create Lookalike Audiences. With these, Facebook delivers ads to users who are similar to those in your Custom Audience. This is a powerful feature, since it puts your message in front of more folks who are like your existing buyers.
Quick pro-tip on lookalikes: don't base them on your unabridged list. In that location's going to be some junk there, and Facebook will base of operations the lookalike on the incorrect data. Instead, create a Custom Audience of just your best customers. Those are the people you want to reach.
How to upload your customer list to Facebook
To upload your listing for use as a Custom Audience, head to Ads Manager, then click on Audiences on the left.
From here, click Create a Custom Audience.
Finally, select Customer Listing equally your source.
Now, you probably won't exist able to merely export a .CSV from your CRM and upload it. The information—what Facebook calls "identifiers"—needs to be formatted correctly. For instance, the spreadsheet column containing contacts' first names must exist called "fn." (Facebook offers a downloadable template with the correct formatting.)
Once your Custom Audience is in the system, you tin choose information technology when yous create a new Facebook Ads campaign.
Creating Lookalike Audiences on Facebook
Once your Custom Audience is created from your listing, you lot can employ it as the source of a Lookalike Audition.
Again, go to Ads Manager'due south Audience section, and this time click Create a Lookalike Audition. Selection your shiny new Custom Audience every bit the source. Then tell Facebook where you want your new targets to be located and how similar they should exist to the folks on your list. You can as well create multiple Lookalike Audiences with varying degrees of similarity.
Automatically update your Custom Audience
Custom Audiences from client lists don't update themselves. Once a listing is uploaded, that's your audition. Which isn't ideal if your customer list grows and evolves.
Instead of manually updating your Custom Audience, Zapier can automatically add together an email address to your Custom Audience whenever information technology'due south added to your list—no affair where that list lives. Add people to your Custom Audience from form submissions, e-mail marketing lists, CRM contact lists, databases, support tickets, online sales, and more.
Take a look at how it works, and so see how you can automate Facebook Custom Audiences with Zapier.
With Facebook Custom Audiences, you lot can immediately start advertising to new contacts, keeping your brand top of listen. Plus, lookalikes instantly find more potential prospects just like them.
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Source: https://zapier.com/blog/create-custom-audience-in-facebook-from-customer-list/
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